The highest possible aim of factoring consultants is to maximize the wealth of the shareholders that is represented by the market value of the shares of the factoring companies. The net present worth of the company is defined as the wealth; we can speak about the present value of all future returns. And this, in its turn, is determined by capitalizing the net income after taxes, which is achieved by discounting the return expected by the investors - also known as cost of equity.

It is to be noted that the former is based upon the latter, nevertheless, the wealth maximization seems better to benefit maximization objective. The pointer of the wealth of the firm is based on the long-term returns of the firm. We speak about market price of shares. So, in this way, a function of the earnings of the company would be the returns. At that they accrue to the investor. Maximizing profit- both short-term and long-term profit, minimizing risk, maintaining control, achieving flexibility, ensuring liquidity and maintaining financial discipline in the organization are that goals consultants have to reach. But the main aim is to serve the basic of objective of the firm.

The role of consultants has undergone drastic changes in recent times. And the reason may be the development of finance as a profession and as an important area of management. Now, the consultants are in charge of determining the whole amount of capital required. It concerns both working capital and fixed capital. This is done by proper prediction and planning of finance. Investing the funds in assets and projects with the aim of making benefit is that cardinal part consultants play in. This is to be done in such a way that the earnings are more than the cost so that there is a positive net return to the concern.

The factoring consultant has different tools, such as cost of capital, which indicates the appropriate source of finance. All these help him to play his role well. The sources with minimum costs are selected and it is normally. This is done for the weighted average cost of capital will be able to be kept at the minimum. Besides, for deciding the proportion between ownership funds and outside funds we have leverage. Usually, outside financing is adopted to enlarge the earnings on ownership funds, because the outside financing is available at a lower cost and without much additional risk.